
My Experience So Far
I’m a Marketing & Social Media Strategist with 5 years of experience in digital content creation, copywriting, campaign strategy, and video production. Over the years, I’ve worked with more than 250+ brands across e-commerce and service-based industries, writing, strategizing, creating, and optimizing across platforms.
From crafting performance-driven Meta Ads and emails to running on-ground events and producing reels, I’ve built a career that lives at the intersection of storytelling and strategy. I’ve worked with brands in India, the UAE, Europe, and Canada, and I bring a global perspective to every project I take on.
Professional Experience
Marketing Content Coordinator
BrightPath Kids - BBNA | Etobicoke, Canada
August 2025 – Present
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Manage and oversee social media content across platforms by planning content calendars, scheduling posts, optimizing captions, and ensuring brand consistency, audience engagement, and platform-specific performance.
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Create and design marketing graphics, social media creatives, and promotional flyers, and support US and Canadian centers with branded visual assets for events, campaigns, and day-to-day marketing needs.
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Write and edit weekly blogs, monthly curriculum blogs, and family-focused content that aligns with brand voice, strengthens engagement, and supports enrollment and community connection.
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Support broader marketing initiatives by assisting with campaign content strategy, promotional materials, and cross-functional coordination to enhance brand visibility and center-level marketing efforts.
Student Life Representative
CSI - Conestoga Students Inc. | Kitchener, Canada
April 2024 – April 2025
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Promoted CSI services and events through in-person engagement, social media content, and digital outreach.
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Acted as face of CSI’s social media, featuring in campaigns, reels, story, and promotional content to boost engagement.
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Actively participated in the creation of promotional content, contributing ideas and feedback that shaped social media campaigns and improved event visibility.
Social Media Strategist - Freelance
Finance With Archit | Mississauga, Canada
Jan 2025 – March 2025
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Created and executed social media strategies to increase visibility and engagement.
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Shot and edited video content, often serving as the on-camera face of the brand.
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Boosted account reach by 6750% within 30 days through improved content quality and targeting.
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Built content that simplified financial topics and connected with a younger audience.
Copywriter & Copy Editor - Freelance
Clients: Adbuffs Media, Rabbitat, Sneakare, Aluminate Candles
Sep 2023 – Nov 2024
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Edited and refined long-form content and digital ad campaigns to sharpen messaging, tone, and clarity for performance marketing
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Maintained distinct brand voices for each client while ensuring consistency across paid and organic touchpoints
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Delivered fast-turnaround copy on tight deadlines while balancing strategic thinking with creative execution
Content & Creative Strategist
Gateway Marketing Digital | Dubai, UAE
Jan 2023 – Aug 2023
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Developed and executed creative strategies for Meta Ads and eCommerce emails ensuring 20% increase in engagement and a 15% boost in conversion rates.
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Collaborated closely with designers and marketers to refine ad creatives, messaging, and overall campaign effectiveness.
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Crafted compelling content tailored to diverse industries and audiences, strengthening brand communication and campaign performance.
Social Media Strategist
Havas Life | Mumbai, India
Oct 2022 – Dec 2022
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Developed social media content for the medical industry, achieving a marked improvement in customer engagement through innovative content strategies.
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Pitched creative ideas and developed compelling content for Seacod’s social media, enhancing brand engagement.
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Collaborated with cross-functional teams to refine brand storytelling and ensure consistency across campaigns.
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Conducted market research to identify effective messaging strategies aligned with industry trends.
Executive Copywriter
Adbuffs Media | Kolkata, India (Remote)
April 2021 – Sep 2022
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Conducted 50+ eCommerce brand audits, analyzing ad performance, copy, creatives, and conversion strategies.
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Teamed with Media Buyers to develop new campaign concepts and content strategies that enhanced ad performance.
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Created ad copy and marketing content for 200+ E-commerce and service-based brands.
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Crafted data-backed messaging that improved audience engagement and contributed to higher conversion rates for paid campaigns.
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Refined copy for full-funnel campaigns, from scroll-stopping TOF ads to retargeting ads.
Digital Marketing Intern
DigitizeBrand Hub | Mumbai, India
Oct 2020 – March 2021
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Planned and executed ad campaigns for Indian brands, ensuring messaging aligned with business goals.
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Wrote compelling copy for Meta Ads, Google Ads, eCommerce emails, and website pages, tailored to diverse industries.
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Launched ad copy and creatives to improve engagement and conversion rates.
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Gained hands-on experience in performance marketing, learning how to optimize ads for better reach and ROI.
My Freelance Clients





Copy Editor & Proofreader
Jan 2022 - Nov 2024
Copywriter
Jan 2022 - April 2022
Copywriter
Jan 2022 - April 2022
Copywriter
Jan 2022 - April 2022
Social Media Strategist
Jan 2025 - March 2025
Academic Projects
Master Your Money
A Financial Planning Event
Conestoga College | Nov 28, 2024
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Led event communications and marketing, ensuring strong student engagement and attendance.
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Planned and executed promotional strategies, including social media content, campus outreach, and interactive video marketing.
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Coordinated with guest speakers (financial advisor and tax consultant) to structure presentations and Q&A sessions.
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Developed event materials, including presentation slides and key takeaways, making financial concepts more accessible to students.
Capstone Project
Strategic Marketing Communications
Conestoga College | Jan 2025 – April 2025
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Developed a full-scale marketing campaign titled “Arena Trail” in response to a real-world client brief.
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Contributed to the campaign's creative strategy, messaging, and positioning, ensuring alignment with the brand’s voice and target audience.
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Played a key role in shaping the storytelling direction and presenting the concept across multiple touchpoints.
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This project marked a turning point in my journey, showing growth in strategic thinking, creative collaboration, and my ability to lead with ideas that connect.