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Sphere on Spiral Stairs

My Experience So Far

I’m a Marketing & Social Media Strategist with 5 years of experience in digital content creation, copywriting, campaign strategy, and video production. Over the years, I’ve worked with more than 250+ brands across e-commerce and service-based industries, writing, strategizing, creating, and optimizing across platforms.

From crafting performance-driven Meta Ads and emails to running on-ground events and producing reels, I’ve built a career that lives at the intersection of storytelling and strategy. I’ve worked with brands in India, the UAE, Europe, and Canada, and I bring a global perspective to every project I take on.

Professional Experience

Marketing Content Coordinator
BrightPath Kids - BBNA | Etobicoke, Canada
August 2025 – Present

  • Manage and oversee social media content across platforms by planning content calendars, scheduling posts, optimizing captions, and ensuring brand consistency, audience engagement, and platform-specific performance.

  • Create and design marketing graphics, social media creatives, and promotional flyers, and support US and Canadian centers with branded visual assets for events, campaigns, and day-to-day marketing needs.

  • Write and edit weekly blogs, monthly curriculum blogs, and family-focused content that aligns with brand voice, strengthens engagement, and supports enrollment and community connection.

  • Support broader marketing initiatives by assisting with campaign content strategy, promotional materials, and cross-functional coordination to enhance brand visibility and center-level marketing efforts.

Student Life Representative
CSI - Conestoga Students Inc. | Kitchener, Canada
April 2024 – April 2025

  • Promoted CSI services and events through in-person engagement, social media content, and digital outreach.

  • Acted as face of CSI’s social media, featuring in campaigns, reels, story, and promotional content to boost engagement.

  • Actively participated in the creation of promotional content, contributing ideas and feedback that shaped social media campaigns and improved event visibility.

Social Media Strategist - Freelance
Finance With Archit | Mississauga, Canada
Jan 2025 – March 2025

  • Created and executed social media strategies to increase visibility and engagement.

  • Shot and edited video content, often serving as the on-camera face of the brand.

  • Boosted account reach by 6750% within 30 days through improved content quality and targeting.

  • Built content that simplified financial topics and connected with a younger audience.

Copywriter & Copy Editor - Freelance
Clients: Adbuffs Media, Rabbitat, Sneakare, Aluminate Candles
Sep 2023 – Nov 2024

  • Edited and refined long-form content and digital ad campaigns to sharpen messaging, tone, and clarity for performance marketing

  • Maintained distinct brand voices for each client while ensuring consistency across paid and organic touchpoints

  • Delivered fast-turnaround copy on tight deadlines while balancing strategic thinking with creative execution

Content & Creative Strategist
Gateway Marketing Digital | Dubai, UAE
Jan 2023 – Aug 2023

  • Developed and executed creative strategies for Meta Ads and eCommerce emails ensuring 20% increase in engagement and a 15% boost in conversion rates.

  • Collaborated closely with designers and marketers to refine ad creatives, messaging, and overall campaign effectiveness.

  • Crafted compelling content tailored to diverse industries and audiences, strengthening brand communication and campaign performance.

Social Media Strategist 
Havas Life | Mumbai, India
Oct 2022 – Dec 2022

  • Developed social media content for the medical industry, achieving a marked improvement in customer engagement through innovative content strategies.

  • Pitched creative ideas and developed compelling content for Seacod’s social media, enhancing brand engagement.

  • Collaborated with cross-functional teams to refine brand storytelling and ensure consistency across campaigns.

  • Conducted market research to identify effective messaging strategies aligned with industry trends.

Executive Copywriter
Adbuffs Media | Kolkata, India (Remote)
April 2021 – Sep 2022

  • Conducted 50+ eCommerce brand audits, analyzing ad performance, copy, creatives, and conversion strategies.

  • Teamed with Media Buyers to develop new campaign concepts and content strategies that enhanced ad performance.

  • Created ad copy and marketing content for 200+ E-commerce and service-based brands.

  • Crafted data-backed messaging that improved audience engagement and contributed to higher conversion rates for paid campaigns.

  • Refined copy for full-funnel campaigns, from scroll-stopping TOF ads to retargeting ads.

Digital Marketing Intern
DigitizeBrand Hub | Mumbai, India
Oct 2020 – March 2021

  • Planned and executed ad campaigns for Indian brands, ensuring messaging aligned with business goals.

  • Wrote compelling copy for Meta Ads, Google Ads, eCommerce emails, and website pages, tailored to diverse industries.

  • Launched ad copy and creatives to improve engagement and conversion rates.

  • Gained hands-on experience in performance marketing, learning how to optimize ads for better reach and ROI.

My Freelance Clients

Copy Editor & Proofreader
Jan 2022 - Nov 2024
Copywriter
Jan 2022 - April 2022
Copywriter
Jan 2022 - April 2022
Copywriter
Jan 2022 - April 2022
Social Media Strategist
Jan 2025 - March 2025

Academic Projects

Master Your Money
A Financial Planning Event
Conestoga College | Nov 28, 2024

  • Led event communications and marketing, ensuring strong student engagement and attendance.

  • Planned and executed promotional strategies, including social media content, campus outreach, and interactive video marketing.

  • Coordinated with guest speakers (financial advisor and tax consultant) to structure presentations and Q&A sessions.

  • Developed event materials, including presentation slides and key takeaways, making financial concepts more accessible to students.

Capstone Project
Strategic Marketing Communications
Conestoga College | Jan 2025 – April 2025

  • Developed a full-scale marketing campaign titled “Arena Trail” in response to a real-world client brief.

  • Contributed to the campaign's creative strategy, messaging, and positioning, ensuring alignment with the brand’s voice and target audience.

  • Played a key role in shaping the storytelling direction and presenting the concept across multiple touchpoints.

  • This project marked a turning point in my journey, showing growth in strategic thinking, creative collaboration, and my ability to lead with ideas that connect.

  • Instagram
  • Facebook
  • Linkedin
  • Youtube

Location

​

Toronto, Ontario, Canada

Hours

​

Monday – Friday

9am – 7pm

Contact

​

saylisutarhere@gmail.com

(437) 858-9870

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