My Portfolio
This portfolio brings together the different sides of my work, academic projects, client campaigns, event planning, published poems, and personal artwork. Whether it was for a brand, a classroom, or myself, each piece reflects the way I think, create, and communicate.
1. Digital Storytelling
Promoting services and events through engaging short-form content across social media platforms. Used Canva, CapCut, and InShot to edit the videos and iPhone camera for shooting. Single-handedly did the conceptualization, creative strategy, scripting, shooting, and editing.
Used storytelling to promote a concept. Developed the concept, scriptwriting, shooting, and editing.
2. Email Creative Strategy & Ad Copy
Crafting email campaigns and ad copy that connect, convert, and reflect brand personality.
3. Social Media & LinkedIn Content Creation
Building scroll-stopping content that’s thoughtful, relatable, and made to engage people.
4. Master Your Money - Event Execution
Led communications with guest speakers, professor, team, and campus coordinator, promotions along with creative direction for a student-focused financial literacy event in Canada.
5. Academic Work
A collection of research projects, strategies, and creative work completed during my postgraduate studies in Canada.
Key Projects & Highlights: 1. Capstone Campaign – The Arena Trail: Built an integrated campaign strategy to launch Conestoga’s Esports Arena, including brand messaging, funnel planning, and community outreach with the concept “Anybody Can Game.” 2. Master Your Money: Planned and executed a financial literacy event as the Communications Coordinator, handled branding, content, and social promotion. 3. Brand Campaigns & Strategy for Amul, Mejuri, Cadbury UK, Full Circle Foods, McCain Foods, Bakers Delight, and more, spanning sustainability storytelling, risk planning, and creative direction. 4. Media Tools & Design: Designed WordPress websites, launched Mailchimp campaigns, created social-first content, and developed branded graphics using Illustrator, InDesign, and Photoshop. 5. Content Creation: Produced a YouTube video, crafted ad creatives, and built a consistent presence on Instagram and LinkedIn to showcase marketing skills in action. 6. Research & Insights: Conducted primary research, ran focus groups, and used Vividata for segmentation analysis. Developed communications plans using data to drive storytelling. From calculating ROAS to writing taglines that stick, this program helped me connect my creative roots with marketing strategy in the real world.
